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Meet the real person behind all of this.
A graduate of Harvard University and The University of Texas, creative director/copywriter Matt McCutchin spent over 2 decades at creative powerhouses including DDB, Deutsch, Ammirati & Puris, Arnold, and Kirshenbaum Bond + Partners.
He’s created award-winning work for such clients as Volkswagen, Subaru, Snapple, GM, Midas, Compaq, Bank of America, IKEA, Citibank, and The Home Depot.
Over the past 14 years, Matt also taught at several leading advertising programs including the top-rated Miami Ad School, Chicago Portfolio School, and the prestigious Ringling College of Art + Design.
Seven of those years, though, were spent teaching at the University of Texas at Austin (recently ranked #1 by the Journal of Advertising Education), where as a full-time faculty member in the legendary Texas Creative program, he created several innovative online creative classes.
He’s also developed and taught courses online at the graduate Integrated Marketing Communications program at West Virginia University.
His legion of former students have won every major industry creative award, including numerous Cannes Lions and One Show pencils.
He currently lives in Central Florida where, despite this photo, he is usually smiling.
What Matt’s former students say:
“Phenomenal. Always willing to help and share his expertise.”
“He has been extremely supportive and wise, and I will truly miss getting his feedback and encouragement.”
“I think that Matt is certainly credited with my success, and I am happy to have had him as my teacher.”
“Matt is a legend!”
“Matt is the bee’s knees and is my favorite professor.”
“I was afraid to take an online course because I thought I wouldn’t feel like I truly learned anything. This professor surprised me by truly caring about whether or not we actually learned. He was ALWAYS available and answered questions thoroughly. Everything was very relevant and I really feel like I actually learned something in school for once.”
“I LOVED this class! Even though it was online, I still learned a LOT. The creative mini projects were excellent in getting a hands on from the reading. Matt is also very approachable, funny, charismatic. This class made me open up to being more creative and think about my niche within advertising.”
“Matt is awesome and makes me feel so good about my ideas and work. This has been the most engaging and interesting class I have ever taken…love love love this class…Also probably the best online class I have taken. Very well organized, easy to understand what was due and when, and VERY easy to reach during office hours and with Skype.”
“Amazing professor. Learn on your own time. Learned so much from this course. Really cool guy.”
“Well organized and quite supportive about deadlines and workload, our professor made the class fun and exciting while knowledgeable… He really made us the center of the class and we were able to think about the course material and how it related to us.”
“Enjoyed the interactivity of the course despite it being all online. I felt that it was interesting enough to keep me motivated.”
“This class was fantastic and the professor was absolutely amazing. I really enjoyed this course!”
“Online classes are typically difficult but Professor McCutchin did a wonderful job explaining assignments and expectations, and he was always available to answer questions.”
“Amazingly relevant class. This class is a must…Matt knows the material inside and out. He is so encouraging and nurturing of the creative process and open to many different approaches to the creative process.”
“This is the best class I have ever had! From the assignments to the readings, everything was a great learning experience and very enjoyable. I would highly recommend this class to anyone who wants to really understand the creative side of advertising and have a great time doing so.”
“I never felt so free to be creative and the instructor and the course helped me to remove my mental block so I didn’t hold back my abilities anymore.”